A business proposal is a crucial document that outlines a product, service, or solution offered by a company to a potential client or investor. It details how the business can meet the prospect’s needs, the value it provides, and why it’s the best choice. Basically, it helps businesses scale by driving growth and acquiring new opportunities.
But because it’s a formal document— or presentation— it can be overwhelming.
In this blog, we break down the importance of a business proposal and include business proposal examples to help you fast-track your own design.
How can business proposals impact your success?
A strong proposal can help companies (both big and small) win clients, secure deals, and demonstrate professionalism and value. Whether solicited or unsolicited, it serves as a persuasive tool to build credibility, clarify offerings, and drive business growth.
Five ways a business proposal can impact your success:
Win More Business – A well-crafted proposal persuades potential clients to choose your business over competitors.
Sell Your Offering – A business proposal clearly outlines the scope, pricing, and benefits of your solution, making it more clear and actionable.
Demonstrate Value – It helps clients see how your product or service solves their problem.
Build Credibility – A thoughtful proposal shows professionalism and expertise, boosting trust with existing clients and new prospects.
Drive Growth – Securing deals through proposals leads to new opportunities and business expansion.
Business proposal presentations
A business proposal presentation acts as a launching pad for better communication. It’s a way to organize your offering, and the value it provides, in a more impactful way.
Business proposal examples
Crafting a business proposal that drives results doesn’t have to be complicated. If you don’t know where to start, start with Beautiful.ai’s customizable business proposal example. Whether you’re pitching to investors, seeking new partnerships, or securing project contracts— this template does the work to showcase your offering, expertise, and brand.
Our business proposal template is a great resource for buttoning up your ideas, strategies, and goals.
A good business proposal presentation serves as an opportunity to boost sales, attract new investors or audiences, and scale— but what you include in your deck matters.
To help you find success, we put together a business proposal sample with a snapshot of some slides you might want to consider including in your own presentation.
Overview
An overview slide lets your audience know what to expect during the duration of your presentation, and keeps them interested in what’s to come.
Objectives
Give them your “why”. An objective slide outlines the importance of the offering or project, and the value it will provide to key stakeholders.
Target audience
Understanding your target audience shows that you’ve done your homework. If you’re speaking to the wrong people, all of your efforts will miss the mark.
Metrics
Put your money where your mouth is. Include the most meaningful metrics that help back up your business proposal.
Future goals
What’s next? You should include a high-level overview of future goals and actionable next steps to keep the project moving forward.
Tips for better presentation design
Our business proposal example is a fully customizable template that can be tailored to fit your business needs. When editing the business proposal sample template, these are three design tips to keep in mind.
1. Maintain brand consistency
Your business proposal is an extension of your brand, and as such should maintain consistent branding throughout the entire deck. In Beautiful.ai you can create a custom theme with your brand colors, fonts, and logos and that unique combination will be automatically applied to every new slide in the presentation. Without having to worry about the smaller slide details, you have more time to focus on creating a thoughtful business proposal.
2. Utilize infographics for key takeaways
Infographics are a great way to showcase key takeaways in a more engaging way. For example, our timeline slide can be used to visualize expectations and progress. By using an infographic, rather than a basic text slide, the audience is more likely to pay attention to and retain the information on the screen.
3. Leverage data visualization for meaningful metrics
Data is often the backbone of a business, and there are many different statistics you may want to include to support your story. While important, data can also be extremely complex— and hard to make sense of. Data visualization helps showcase your meaningful metrics in an organized way to make it more digestible for your audience. You can use animations to bring your data visualizations to life, and serve the numbers in bite-sized chunks to make it easier to absorb.
